Case Study
471 five-star reviews. A site that didn't show any of them. We rebuilt it from the ground up — and tripled inquiry volume while we were at it.
The Challenge
471 five-star Google reviews and zero of them on the website. Competitors displayed reviews prominently. Every visitor left without seeing what set Tony apart.
Reviews are now front and center on the homepage, every service page, and contact — impossible to miss before a visitor calls.
Domain Authority of 20 while competitors sat at 35–50. No schema markup, no structured data, a blog untouched since July 2024. Over 4,000 monthly searches landing elsewhere.
Full SEO architecture — schema, GBP optimization, 13 location pages with unique content, and a content strategy built to rank and be read by AI search.
20 years in business, a BBB A+ rating, factory-direct pricing — none of it visible above the fold. A generic GoDaddy template that could have belonged to anyone.
Inspector Reno as the brand mascot. Tony's story, credentials, and pricing advantage live on the hero — the first thing every visitor sees.
No project gallery. 20 years of real Columbus installs lived only in Tony's camera roll. Visitors had nothing to browse, nothing to imagine themselves in.
Before-and-after gallery organized by flooring type and room. Homeowners browse real installs before they ever pick up the phone.
Quote request buried three clicks deep with 12 fields. People ready to hire were dropping off before they ever submitted. The funnel was leaking at the bottom.
A 3-field form above the fold on every page. No friction, no drop-off. Inquiry volume tripled in the first quarter after launch.
Homepage A GoDaddy template that buried 471 five-star reviews and sent high-intent leads to competitors.
Homepage 
Services 
Reviews A site built around Tony's real differentiators — Inspector Reno front and center, quote requests one click away.
The Scope
Inspector Reno — Tony's German Shepherd — as the brand mascot. Logo, wordmark, brand guidelines, and a personality system woven across every touchpoint.
Every page rebuilt from zero. Homepage, services, gallery, showroom, areas served, reviews, contact — all structured around how Columbus homeowners actually search and decide.
A full project gallery organized by flooring type. Homeowners can see real installs in real Columbus homes before they ever pick up the phone.
Schema markup, GBP optimization, and location-targeted service pages put Tees in the map pack for high-intent Columbus flooring searches.
Simplified from a long multi-step form to three fields. Placed above the fold on every relevant page. Inquiry volume tripled in the first quarter.
Short-form video content starring Reno inspecting flooring installs. Built trust, drove shares, and gave Tony a social presence that matched his reputation.
View the plan →Long-form SEO content answering the questions Columbus homeowners actually type. Positions Tony as the local expert — and drives organic traffic to every service page.
The Result
Tony's inquiry volume nearly tripled. Leads arrive already familiar with Tees' pricing model and reputation — the gallery and reviews do the selling before he picks up the phone.
They cared more about my business outcomes than my last three agencies combined. The gallery and the quote flow do the selling before I even pick up the phone.
We listen first, pitch never.
Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.
