Case Study
Kayla built one of Columbus's most respected salon studios. Her website looked like a GoDaddy template. The gap between the in-person experience and the digital one was costing her clients.
The Challenge
The in-salon experience felt curated and upscale. The website felt like every other salon. Every visitor arrived to a mismatch that undermined the entire brand.
Complete brand identity and site that match the caliber of the actual work.
Clients who couldn't reach Kayla during a service went elsewhere. Every missed call was a missed booking — and the friction was all self-inflicted.
24/7 online scheduling — clients book when it's convenient for them, not when someone can answer.
Clients come to Patina for specific stylists. There was no way to feature each person's work, specialty, or booking link. New clients had no way to choose with confidence.
Dedicated profile pages per stylist with portfolio photography and direct booking.
Columbus salon and balayage searches went to competitors with inferior work. Kayla's reputation didn't translate into search visibility — the site made sure of that.
Targeted local SEO for high-value service terms and Columbus salon searches.
Valuable clients fell through the cracks after appointments. No reminders, no rebooking nudges, no review requests — all revenue left on the table.
Automated rebooking reminders, review requests, and loyalty follow-ups through GHL.
A site that made one of Columbus's finest salons look like every other salon on the block.
Homepage A brand and site that match the caliber of the salon — and a booking system that works while Kayla is behind the chair.
The Scope
A complete brand system — logo, color palette, typography, and photography direction — built to communicate Patina's moody, elevated aesthetic at every touchpoint.
Every page built to move visitors toward a booking. Homepage, services, stylist profiles, and contact — all structured around how Columbus clients research and choose a salon.
Individual pages per stylist with portfolio photography, specialty services, and a direct booking link. New clients choose their stylist with confidence before they walk in.
Integrated scheduling that works around the clock. Clients book when it's convenient — during lunch, after hours, on the weekend — without Kayla lifting a finger.
Schema markup, Google Business optimization, and service-specific pages targeting Columbus balayage, color, and salon searches — built for clients ready to book now.
Automated rebooking reminders, review requests, and loyalty follow-ups through GHL. Kayla's best clients never fall through the cracks after an appointment.
The Result
Kayla's clients now book on their own time. New clients find Patina through search and book the same day. Kayla spends less time managing logistics and more time doing the work she loves.
My site finally looks exactly like the salon I always had in my head. Clients tell me they booked because of the website. The bookings don't lie.
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