Case Study
Bonnie grows over 700 varieties of iris at Petals & Wings. For years, she sold through social media and word-of-mouth. We built the store and brand her farm deserved.
The Challenge
No logo, no color system, no way to communicate the beauty and rarity of what Bonnie grows.
Full brand identity built around the farm's personality — logo, palette, typography, and voice.
All revenue flowed through Instagram and Facebook, platforms Bonnie doesn't control.
A headless Shopify store on Astro — fast, beautiful, and 100% owned.
Bonnie's catalog is extraordinary. Visitors had no way to explore it.
A database tagging system by color, bloom time, height, and fragrance — so plant lovers find exactly what they're looking for.
Beautiful flowers photographed casually on a phone.
A product photography system capturing each variety at peak bloom, optimized for web and search.
The iris collector market is passionate and searches specifically. Petals & Wings was invisible.
Product SEO architecture, variety-specific pages, and content targeting serious collectors.
The Scope
A full brand built around the farm's warmth and natural beauty — logo, palette, typography, and voice woven across every touchpoint.
A custom Astro front-end powered by Shopify's commerce engine — fast, beautiful, and fully owned by Bonnie.
Every iris tagged by color, bloom time, height, and fragrance — so collectors can find exactly what they're looking for in a 700+ variety catalog.
A photography system capturing each variety at peak bloom — optimized for web and structured for search engine discovery.
Variety-specific product pages, schema markup, and content targeting the serious iris collector market that actively searches for rare varieties.
Long-form seasonal content from Bonnie — growing tips, farm stories, and planting guides that attract enthusiast communities and drive organic traffic.
The Result
Petals & Wings now has a store and brand as alive as the flowers Bonnie ships. Customers comment on the website constantly — it's become a real part of the farm's identity.
Our store launched and the experience felt boutique from day one. Customers comment on the website constantly. It's become a real part of our brand identity.
We listen first, pitch never.
Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.
