Case Study
Betsy Belote photographs weddings, portraits, and families across Columbus. Her work was stunning. Her website was fragmenting it — and losing bookings before visitors could fall in love with it.
The Challenge
Images scattered without visual hierarchy, no way for visitors to experience Betsy's best work in sequence.
Gallery-first design with full-width imagery, curated sequences, and smooth filtering by event type.
Visitors who loved the work had no clear next step.
A redesigned booking inquiry form — one visible click from any gallery page.
Unoptimized images meant visitors left before the gallery loaded.
WebP conversion, lazy loading, and a Lighthouse score above 90 on every page.
Wedding clients had to scroll through portraits and family sessions to find relevant work.
Filterable gallery by session type — weddings, portraits, families, events.
High-intent searches like "Columbus wedding photographer" returned no results for Betsy.
Local SEO targeting Columbus photography searches + AI discoverability optimization.
A photographer with a 4.8-star reputation, hiding behind a site that buried her best work.
Homepage A portfolio experience that lets Betsy's work do the selling — and a booking flow that converts while she's on a shoot.
The Scope
A visual identity that captures Betsy's warmth and artistry — logo, color palette, and typography that feel as personal as her photography.
Every page built around the portfolio. Full-width imagery, smooth transitions, and a layout that puts the best work front and center from the first scroll.
Clients filter by session type — weddings, portraits, families, events. The right clients see the right work immediately.
A streamlined inquiry form one click from any gallery page, wired into GoHighLevel for automated follow-up and scheduling.
WebP compression, lazy loading, and responsive image sizing. Lighthouse above 90 on every page — fast enough for galleries to load before visitors leave.
Schema markup, GBP optimization, and content targeting Columbus wedding and portrait photography searches — plus AI-indexing so Betsy appears in generative search results.
The Result
Betsy's inquiry volume increased significantly in the first month. Clients arrive already moved by the work — the gallery does the selling before they ever submit a form.
My booking inquiries literally doubled in the first month after launch. The site captures exactly who I am as a photographer — and clients feel that before they even reach out.
We listen first, pitch never.
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